American Express Ventures participated in the round's first tranche earlier this year, and Even Financial has now raised a total of $25m.

Even Financial, the US-based developer of a consumer recommendation platform for financial services firms, has secured $18.8m in a series A round featuring payment services provider American Express.

Venture development firm GreatPoint Ventures led the round, which included investment banking firm Goldman Sachs, Canaan Partners, F-Prime Capital, Lerer Hippeau and various angel investors.

American Express subsidiary American Express Ventures participated in the round’s $3.3m first tranche in January 2018, investing alongside Arab Angels, Plug and Play Ventures and Valuestream…