Union Tech Ventures took part in the series D round, which increased the personalised marketing software provider's total funding to $77m.
US-based online marketing technology provider Dynamic Yield has secured $32m in a series D round featuring Union Tech Ventures, the venture capital arm of car distributor Union Group.
The round was led by Viola Growth, the growth equity arm of private equity group Viola, and increased Dynamic Yield’s overall funding to $77m since it was founded in 2011.
Dynamic Yield has developed software that enables marketers to personalise any customer interaction across a variety of online channels including the web,…
