The chief innovation officer has to be an important member of the management team, and must operate and be measured commensurately.

In the post-2008 world, we are seeing the emergence of C-level executives responsible for corporate venturing and innovation strategy, implementation and operations as a mainstream activity.

Although accountability for corporate innovation and its performance can be found under a variety of executive management titles in the C-suite, such as chief strategy officer, chief technology officer, chief development officer, chief financialofficer and, of course, chief executive, there are now increasing numbers of dedicated next generation chief innovation officers (CIOs) running…