The Consumer Technology Association's newly formed fund will target startups and funds focusing on underrepresented groups such as women and people of colour.

US-based trade body Consumer Technology Association (CTA) has launched a $10m venture capital fund to invest in firms and funds that concentrate on underrepresented demographic groups.

CTA has more than 2,200 members who can access policy advocacy, market research, education and standards development through the association, as well as forming business and strategic relationships.

The fund will fund companies and investment vehicles that focus on, or are founded by women, people of colour and other underrepresented minority groups.

The aim…