Existing investor Unilever Ventures returned for the marketing management platform developer's latest round, following its series B a year ago.

US-based influencer marketing software provider CreatorIQ secured $24m in series C funding yesterday from investors including Unilever Ventures, the corporate venture capital vehicle for consumer goods manufacturer Unilever.

Investment manager Kayne Anderson Capital Advisors led the round through its Kayne Partners Fund, investing alongside growth equity firm TVC Capital.

CreatorIQ has developed a software platform that enables businesses to manage influencer marketing campaigns on social media. It also makes use of Unilever’s People Data Centers, which analyse data across the…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.