US-based marketing platform Swirl Networks completed an $18m series C round yesterday backed by the respective corporate venturing units of media group Hearst, telecommunications and media company SoftBank and social media network Twitter.
Hearst Ventures, SoftBank Capital and Twitter Ventures were joined by venture capital firm Longworth Venture Partners and additional, unnamed strategic investors.
Swirl operates an in-store mobile marketing platform that aims to prevent showrooming – when customers use a physical store to test out products before opting to…
