Trademob, the Germany-based mobile marketing platform backed by local retailer Tengelmann’s corporate venturing unit, has raised $15m in its series B round.
Growth equity firm Kennet Partners invested $12.5m of the B round, with the remainder coming from existing investors Tengelmann Ventures and High-Tech Gründerfonds (HTGF), a state- and corporate-backed early-stage investment firm.
Tengelmann Ventures and HTGF had provided an undisclosed amount to Trademob in December. Tengelmann Ventures has invested alongside HTGF in Deal United and Neonga and is also…