The international community-focused grocery delivery service raised series E funding as the sector looks to cater for more specialised customer subsets.
Internet and telecommunications group SoftBank’s Vision Fund 2 led a $425m series E round for Weee, a US-based delivery service focusing on ethnic and geography-specific groceries, on Monday.
The round was filled out by Greyhound Capital alongside unnamed existing investors and it pushed the company’s overall funding to over $820m.
Weee sources and provides a range of more than 10,000 hard-to-find ethnic grocery products North America through an online platform.
The company has Chinese, Japanese, Korean, Latino, Vietnamese, Filipino and Indian offerings available for order through its service, which it says it is expanding by more than 500 new items each week, while also partnering with more than 1,000 restaurants.
The capital will be used to expand Weee’s platform across new and existing ethnic grocery categories. Lydia Jett, managing partner at SoftBank Investment Advisers, which manages Vision Fund 2, is joining its board of directors in conjunction with the deal.
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Fernando Moncada Rivera
Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.
