SoftBank and Globo Ventures contributed to a series B round for Merama that valued the e-commerce holding group at $850m.

Telecommunication and internet group SoftBank has co-led a $225m series B round for Mexico-based direct-to-consumer business owner-operator Merama yesterday that included Globo Ventures, the venture capital arm of media conglomerate Grupo Globo.

The round was co-led with private equity firm Advent International and valued the company at approximately $850m. Monashees, Valor Capital, Balderton Capital and Maya Capital also contributed to the round.

Founded in December 2020, Merama typically acquires majority stakes in direct-to-consumer companies located in Latin America. It has…