Boyu Capital will manage the Shiseido Beauty Innovations Fund on behalf of the eponymous Japan-based cosmetics producer.

Japan-headquartered cosmetics brand Shiseido has set up a corporate venturing unit in China called Shiseido Beauty Innovations Fund that will be managed by venture capital firm Boyu Capital.

Shiseido said it was the first fund based in mainland China to have a beauty company as a sole limited partner. It will back emerging Chinese cosmetics and wellness brands as well as developers of products in related areas such as e-commerce services and consumer experience technology.

Shiseido established its China Business…

James Mawson

James Mawson is founder and chief executive of Global Venturing.