SoftBank Vision Fund 2 has led a series C round for the Prologis-backed marketing services provider which has raised over $152m to date.

Internet and telecommunication group SoftBank’s Vision Fund 2 has led a $100m series C round for US-based marketing services provider Sendoso.

The round also included venture capital firms Oak HC/FT, Struck Capital, Stage 2 Capital, Craft Ventures, Signia Venture Partners and Felicis Ventures.

Founded in 2016, Sendoso operates a platform that enables businesses to send marketing and personalised gifts to customers with the aim of increasing conversion and retention rates.

The company’s platform has 20,000 users from companies such as…