Fidelity has provided the first $410m for a round set to value the Tencent-backed social media platform developer at $10bn post-money.

Reddit, the US-based online community operator backed by internet group Tencent raised an amount of series F funding reported by the Wall Street Journal to be $410m yesterday.

The cash came from investment and financial services group Fidelity, which is set to lead a round Reddit said is expected to close at $700m, at a post-money valuation of $10bn, up from a $6bn pre-money valuation for its last round.

Founded in 2005 and dubbed The Front Page of the Internet,…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.