Customer engagement management technology provider Plaid has become the major shareholder of a portfolio company that runs a similar service.

Plaid, the operator of customer satisfaction measurement product Karte, has paid an undisclosed sum to acquire a 64% stake in Emotion Tech, which is another Japan-based provider of a similar service.

Founded in 2013 as Wizpra, Emotion Tech operates a customer experience management tool dubbed Emotion Tech CX and EmotionTech EX, a similar service focused on employees.

The transaction will involve Emotion Tech CX, which concentrates on emotional data analysis and visualisation, merging with Plaid’s Karte software, which examines behavioural…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.
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