AI founder and former CNBC producer Sally Shin has become the latest hire at mass media company Comcast's strategic investment arm.

Sally Shin in GCV people template

Comcast Ventures, the corporate venture arm of mass media group Comcast, has hired Sally Shin as a venture partner.

Shin spent two years as a scout for venture capital firm Kleiner Perkins, concentrating on consumer, AI, online marketplaces, fintech, and social and online media. She is also co-founder of Raive, a startup developing foundational AI models for image and ​video that protect intellectual property.

The role represents a return to the company for Shin. Before working with startups, she spent more than a decade at Comcast subsidiary CNBC, initially as a producer, before rising to San Francisco bureau chief and then to an executive editor position at NBC News.

“Thanks to AI, there’s never been a more exciting time to build and invest at the intersection of media, entertainment and technology,” Shin said in a LinkedIn post announcing the move. “There is nothing quite like building with and for people you care about, in an industry moving at warp speed.”

Founded in 1999, Comcast Ventures is one of the oldest corporate VC units currently investing, focusing on data and AI, energy and sustainability, the future of work, health and property technology. Recent deals include its participation in a $125m round for generative AI chatbot developer Cresta.

Robert Lavine

Robert Lavine is special features editor for Global Venturing.