The Baupost Group has invested in the SIG and Gruner + Jahr-backed content discovery technology provider, which is set to float in an IPO this year.
Outbrain, a US-based online content discovery platform that counts quantitative trading firm Susquehanna International Group (SIG) and publisher Gruner + Jahr as shareholders, raised $200m from investment manager The Baupost Group on Tuesday.
Founded in 2016, Outbrain provides access to an online content recommendation platform used by digital businesses to link their website pages to monetised content.
Yaron Galai, Outbrain’s co-founder and co-chief executive, said: “We have bold plans for the future to continue delivering critical innovation to our premium…
