Nielsen-backed VC firm Pereg Ventures is set to exit device data provider Crosswise in a $50m deal, eight months after leading its $3m series A round.
Computer technology provider Oracle has agreed to acquire Israel-based cross-device data technology developer Crosswise, granting an exit to Pereg Ventures, the venture capital firm backed by marketing information provider Nielsen.
The amount Oracle is set to pay was reported by Geektime to be $50m. Crosswise had raised $5m in VC funding across two rounds.
Crosswise processes a petabyte of data on user and data activity across billions of desktop devices, browsers and mobile apps each month, using the data to…
