The Cisco and Deutsche Telekom-backed interactive video advertising software provider will acquire an NYSE spot after the deal, valuing it at a $1.3bn pro-forma equity valuation.

InnoVid, a US-based video marketing technology provider backed by networking equipment manufacturer Cisco and telecommunications group Deutsche Telekom, has agreed a reverse takeover at an implied valuation of roughly $1.3bn.

The company is joining forces with special-purpose acquisition company Ion Acquisition Corp 2, which floated on the New York Stock Exchange (NYSE) in a $253m initial public offering in January 2021.

Life insurance provider Phoenix Insurance and financial services and investment group Fidelity Management and Research are co-leading a…

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Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.