The marketing data sharing platform raised another $65m after previous backing from Akamai Technologies, Ascential, Experian, ITV and AT&T unit Xandr.

InfoSum, the UK-based decentralised marketing data sharing platform developer backed by corporates Akamai Technologies, Ascential, Experian, ITV and Xandr, has closed a $65m series B round funded by investment manager Chrysalis Investments.

Founded in 2016, InfoSum’s online platform lets businesses share customers’ first and second-party data to collaborate on marketing initiatives in a privacy-conscious way – sharing the data but not moving it.

The company boasts customers across sectors such as healthcare, retail, gaming and entertainment.

InfoSum raked in…