The marketing data sharing platform raised another $65m after previous backing from Akamai Technologies, Ascential, Experian, ITV and AT&T unit Xandr.
InfoSum, the UK-based decentralised marketing data sharing platform developer backed by corporates Akamai Technologies, Ascential, Experian, ITV and Xandr, has closed a $65m series B round funded by investment manager Chrysalis Investments.
Founded in 2016, InfoSum’s online platform lets businesses share customers’ first and second-party data to collaborate on marketing initiatives in a privacy-conscious way – sharing the data but not moving it.
The company boasts customers across sectors such as healthcare, retail, gaming and entertainment.
InfoSum raked in…
Fernando Moncada Rivera
Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.
