Siemens Next47 helped sales tool developer Aforza secure $22m while cosmetics brand Sparty raised $18m from investors including Akatsuki and Marui Group.

Funding

Aforza, the UK-based creator of a sales enhancement software product for the consumer goods industry, raised $22m in series A funding yesterday from investors including industrial equipment and appliance maker Siemens’ Next47 unit. Venture capital firm DN Capital led the round, which also featured Bonfire Ventures and Daher Capital, both of which had joined enterprise software producer Salesforce’s investment arm, Salesforce Ventures, in a seed round of undisclosed size for Aforza in 2019.

Japan-based bespoke skincare product provider Sparty…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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