HubSpot has exited the marketing platform developer in an acquisition by Attentive that follows some $8m of funding.
US-headquartered e-commerce marketing software developer Privy has been acquired by message-based marketing technology provider Attentive for an undisclosed sum, marking an exit for marketing software producer HubSpot.
Founded in 2011, Privy provides e-commerce and email marketing software for use by small businesses. It will operate as a standalone division within Attentive following the deal.
The company had raised $4.25m in a 2018 series A round led by venture capital firm Accomplice that brought its total funding to $8m. Accomplice had…
Fernando Moncada Rivera
Fernando Moncada Rivera is a reporter at Global Corporate Venturing and also host of the CVC Unplugged podcast.
