The Verizon-backed programmatic advertising software provider is joining forces with Nasdaq-listed CAP Acquisition Corporation.

AdTheorent, a US-based digital advertising technology provider that counts telecommunications group Verizon as an investor, has agreed to a reverse merger with special purpose acquisition company with CAP Acquisition Corporation.

The transaction will value the merged business at approximately $775m and it will take the Nasdaq Capital Market listing secured by CAP Acquisition Corporation, which is sponsored by asset manager Monroe Capital, in a $275m initial public offering in March 2021.

The deal will be boosted by $122m in…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.