The business-to-business e-commerce software developer has raised $20m in an Insight Venture Partners-led round that featured Salesforce Ventures.

Salesforce Ventures, the strategic investment subsidiary of enterprise software provider Salesforce.com, has taken part in a $20m round for US-based e-commerce software producer CloudCraze.

Venture capital and private equity firm Insight Venture Partners led the round, which follows $10.6m of funding secured from investors including investment firm Aktion Partners in August 2015, according to a regulatory filing.

CloudCraze has built a product on the Salesforce platform that enables companies to more easily sell to each other, allowing them to manager…