Sales engagement software provider Groove has raised funding from a consortium that includes one of its customers, Capital One.
Capital One Ventures, the corporate venturing arm of financial services firm Capital One, has backed participated in a $12m series A round for US-based sales-tracking software developer Groove, Forbes has reported.
The round included growth equity firm Level Equity and venture capital firms Quest Venture Partners and Uncork Capital. It comes after $3.8m in seed capital from undisclosed investors, according to Forbes.
Groove has built a software platform that helps sales teams monitor the effectiveness of customer communications. It applies…
