The Qualcomm-backed developer of an augmented reality and image recognition platform has attracted $45m from undisclosed investors.
Blippar, a UK-based augmented reality technology company backed by semiconductor technology producer Qualcomm, raised $45m in funding from unnamed investors yesterday.
Founded in 2011, Blippar has developed an augmented reality and image recognition platform for publishing companies, brands and advertisers that can present users with additional, interactive content when it identifies the physical object such as a newspaper page or a billboard.
Qualcomm’s corporate venturing arm, Qualcomm Ventures, provided an undisclosed sum in seed funding for Blippar in 2012.
The…
