Asahi Broadcasting, Colopl, WFLE, Asahi Shimbun and Nagoya Broadcasting Network helped provide $11.7m for the influencer marketing platform.
Japan-based influencer marketing software provider BitStar has secured ¥1.3bn ($11.7m) in a series C round featuring media companies Asahi Shimbun, Asahi Broadcasting and Nagoya Broadcasting Network, The Bridge reported today.
The round included Wright Flyer Live Entertainment (WFLE), a livestreaming subsidiary of digital media company Gree; Colopl Next, the virtual reality fund formed by game developer Colopl; and Intage Open Innovation Fund, which is jointly owned by marketing research firm Intage and financial services group SBI.
Venture capital firm Global…
