Entertainment producers like 21st Century Fox and Warner Bros have reportedly supplied $200m of an $800m round that will support high-budget, short-form video, as content continues to draw in big bucks.

US-based video production startup NewTV has raised about $800m in financing from investors including several media and entertainment groups, Bloomberg reported on Friday, illustrating once again the pull of video content in the tech sphere right now.

NewTV is looking to develop video content with episodes divided into a length similar to that of a YouTube clip, but with high-level production values comparable to professionally made television shows.

The company was founded by Jeffrey Katzenberg, formerly the chairman of film…

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