Candy Ventures has reportedly agreed to buy the Qualcomm-backed AR technology developer just weeks after it fell into administration.
Candy Ventures has agreed to buy Blippar, a UK-based augmented reality (AR) technology provider in administration that is backed by mobile semiconductor technology producer Qualcomm, Business Insider reported on Wednesday.
Blippar initially launched as a marketing agency that sold AR advertising, but went on to develop several products including as a visual search engine, facial recognition technology and a mapping app.
The company attempted in late 2018 to raise emergency funding in a bid to prevent administration but the investment…
