AppLovin secures SafeDK acquisition

Jul 11, 2019 • Jack Hammond

AppLovin has purchased the producer of a management platform for mobile software development kits, handing an exit to Samsung.

Mobile marketing platform operator AppLovin has acquired SafeDK, an Israel-based mobile software development kits (SDKs) management platform backed by electronics producer Samsung for an undisclosed amount, TechCrunch reported on Tuesday.

Founded in 2014, SafeDK has developed a suite of software tools that are designed to help mobile app publishers analyse and monitor third-party SDKs in their apps.

Through the technology, developers can view their mobile ad inventory and campaign performance, optimise the customer experience and receive data leaks and performance…

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