Tobacco maker Altria is said to be seeking an expanded footprint in the e-cigarette market through a proposed investment in Juul.

US-based tobacco producer Altria Group is in talks to buy a stake in Juul Labs, a US-based e-cigarette manufacturer spun out of e-cigarette producer Pax Labs, the Wall Street Journal reported yesterday.

The size of the potential investment has not been disclosed.

Juul makes e-cigarettes as an alternative to traditional cigarettes and sells them both online and in convenience stores and vape shops. Juul spun out of Pax Labs in 2017 to focus on alternatives to cigarettes while Pax continues…