All bets are on for Binary Event Network

Jan 13, 2013 • Ben Bostock

The US-based providers of a sports betting platform have netted an undisclosed sum from Guggenheim Partners, Cinnober Financial Technology and Broadhaven Capital Partners.

Binary Event Network (BEN), a US-based platform that lets users buy and sell sports event outcomes based on real-time information while watching live games, has raised an undisclosed amount of first-round funding from a consortium including trading corporation Cinnober Financial Technology.

The other investors were venture investors Guggenheim Partners and Broadhaven Capital Partners.

The company’s first live-event product, TradeSports – which is available on iTunes – is a social sports trading application that provides a marketplace for users to buy…

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