Affle to launch M2X mobile ad fund

Sep 9, 2013 • Quentin Carruthers

Advertising technology company Affle is launching a $3.3m corporate venturing fund to back mobile advertising entrepreneurs in the Asia-Pacific region.

Affle, a Singapore and India-based mobile and digital advertising technology company whose strategic investors include mobile advertising company D2C, software company Microsoft, general trading company Itochu and media conglomerate Bennett, Coleman & Co, is launching M2X, a corporate venturing fund.

The fund will amount to INR 20 crores ($3.3m) for its first year and launches on 1 October 2013. According to Affle, M2X has been established as a “mobile advertising & entrepreneurship development fund aimed at boosting the mobile ad…

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