The video analytics company has raised $7m in an Advance-backed late-stage round that boosted its overall funding too over $70m.
US-based social video analytics provider Visible Measures (VM) has raised $7m from a consortium including media company Advance Publications.
Other investors in the round included venture capital firms General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital and Commonfund.
The latest round of investment brings VM’s total venture funding to more than $70m. The company’s last funding came in an August 2012 series E round, in which Advance Publications helped VM raise $21.5m.
Dharmesh Shah, founder of sales and…
