WPP has exited the television and video analytics provider in an acquisition by iSpot, with CEO Peter Daboll to become the latter's chief strategy officer.
Advertising measurement services provider iSpot.tv bought Ace Metrix, a US-based producer of TV and video analytics technology, for an undisclosed amount yesterday, facilitating an exit for public relations agency WPP.
Founded in 2007, Ace Metrix has built an analytics platform that helps consumer brands measure the impact of their television and video advertising.
The deal will allow iSpot to integrate Ace Metrix’s technology, operations and employees into its own offering, and it will retain the company’s headquarters in Los Angeles.…
