Accenture, which invested through its Accenture Ventures unit, will also be a reseller for the company's retail analytics software as part of a strategic collaboration agreement.
US-based retail analytics producer DynamicAction raised $15m yesterday from investors including professional services firm Accenture and West Coast Capital, an investment vehicle for entrepreneur Tom Hunter.
DynamicAction has built an analytics platform for retail merchandising that identifies factors in a business that are cutting into profit margins, provides suggestions and ranks those options by financial impact. Customers include Brooks Brothers, Tesco, Nine West and Cole Haan.
Accenture, supplied its share of the round alongside an agreement that will involve it…
