The online flower delivery service plans to now expand into Japan, after a $30m investment by conglomerate Yamasa that took its overall funding past $73m.
Diversified conglomerate Yamasa has invested $30m in US-based online florist The Bouqs Company, TechCrunch has reported.
Founded in 2012, The Bouqs operates an online platform that offers cut-to-order flowers for same-day delivery, sourcing its stock directly from farmers rather than through a middleman, enabling it to shave costs and provide flowers that theoretically last for longer.
The company will use the funding to move further into offering its flowers through brick-and-mortar stores in addition to increasing targeting the wedding industry.…
