University of Washington's IT department spins out a digital content management firm called MediaAmp with its platform already in use at three universities.

MediaAmp, a digital content management company, has spun out from University of Washington’s IT department.

The company provides a cloud-based subscription service to education institutions to manage the storage, management and distribution of digital content. It began as a project within the university’s IT department in 2011 and has since grown into a self-sustaining business.

The platform is in use at 35 departments within University of Washington and is also used by Central Washington University and Arizona State University.

Vikram Jandhyala, vice-provost for innovation at University of Washington, said: “MediaAmp is another great example of how excellent ideas can be developed and proven inside a university and then brought to the world ready for prime time. We are excited to watch MediaAmp grow in the years ahead.”

Charles Kazilek, chief technology innovation officer at Arizona State University, said: “MediaAmp has become a key pillar of our technology strategy moving forward and we look to it as the unifying service for all of the digital assets we need to collect, manage and deliver.

“It offers an innovative solution to meet the unique requirements of an institution as large and diverse as Arizona State University.”