The Surrey University start-up received the money from Mercia Fund Management.

TorqBak, which helps businesses target potential customers on Twitter, has secured £150,000 in funding from Mercia Fund Management, a UK-based venture capital fund working with British businesses that offer proven commercial traction.

The start-up, based at SETsquared’s innovation centre at Surrey University, uses a mixture of a mixture of natural language processing and machine learning technology to analyse the content of tweets and let brands engage with potential customers.

TorqBak was among only a handful of SETsquared start-ups to pitch…