Stanford-Start X Fund-backed Jetlore has been acquired by Paypal, which will integrate the retail analytics platform into its own marketing and analytics package.
Jetlore, a US-based retail analytics platform co-founded by Stanford University graduates, has been acquired by payments processing services provider PayPal for an undisclosed sum, providing anexit for the university-backed Stanford-Start X Fund.
Founded in 2011, Jetlore has developed a machine learning-based analytics platform that provides retailers with insights based on consumer behaviour. The software can also synchronise the client’s marketing output across several channels.
PayPal will use Jetlore’s technology and talent to add new features to the Paypal Marketing Solutions…
