Surge Performance Training, a US-based fitness startup, receives $750k in seed funding from backers including Philip Cannon, trustee of PIMCO Funds and Princeton University.

Texas-based fitness startup Surge Performance Training, used by Iron Man actor Robert Downey Jr (pictured), has received $750k in seed funding from a consortium of angel backers which include Greg Waldorf, CEO-in-residence at Accel Partners and Philip Cannon, trustee of PIMCO Funds and Princeton University.

Surge plans to use the funds to explore partnership opportunities as well continue product development to add to its flagship fitness products, the Surge 180 and Surge 360.

According to the firm, its Surge products are unique in that they allow users to do functional training, which is a new form of exercise that focuses on working the whole body through natural movements using a full range of movement.

Philip Cannon said: “Surge Performance Training is one of the first truly innovative companies I’ve seen in the fitness industry for some time. The team brings strong experience and more importantly, the understanding that fitness as we know it is evolving. Their initial traction with professional sports franchises and elite training centres demonstrates the effectiveness of these ground-breaking products.”