The intelligent retail technology provider increased its valuation to a reported $2bn in a round co-led by SoftBank Vision Fund 2.

Telecommunications and internet group SoftBank’s Vision Fund 2 co-led a $640m series E round for Singapore-headquartered intelligent retail technology provider Trax yesterday with investment management firm BlackRock.

The round included Sony Innovation Fund by IGV2, a corporate venture capital vehicle for consumer electronics producer Sony, in addition to pension fund manager Omers, and it valued the company at $2bn according to Globes.

Trax provides computer vision and artificial intelligence-equipped technology that tracks in-store conditions and stock levels to help grocery…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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