The agreed merger between corporate-backed digital advertisers Outbrain and Taboola has failed nearly a year after plans for a $850m deal were announced.
US-based online content discovery platforms Outbrain and Taboola, which count a host of corporate investors between them, have abandoned plans to merge, CNBC reported yesterday.
Taboola announced plans to acquire Outbrain for $850m in a deal consisting of $250m in cash and a 30% stake in the combined company in October 2019, seemingly reaching an agreement after multiple previous attempts to form a single business had failed.
The combined entity would have operated under the Taboola name and would…
