Spotify is in advanced talks to acquire SoundCloud, which was reported to be talking to Twitter about a sale until the social media company withdrew from negotiations in 2014.
Germany-based music streaming platform SoundCloud, backed by social media company Twitter, is discussing an acquisition with music streaming service Spotify, the Financial Times reported yesterday.
The acquisition would help Spotify fend off competition from technology company Apple, which launched a music subscription service in June 2015 called Apple Music that comes pre-installed on the company’s mobile devices.
Established in 2007, SoundCloud operates a music streaming service that primarily focused on independent artists. The company launched a subscription offering last year…