Citi Ventures came on board as an investor in the financial advisory platform, which also counts Ageon and New York Life as backers.

US-based financial advice provider SmartAsset has secured $28m in a series C round that included Citi Ventures, the venture capital arm of financial services firm Citi, TechCrunch reported yesterday.

Focus Financial Partners, Javelin Venture Partners, TTV Capital, IA Capital, Contour Venture Partners and private investor Fabrice Grinda also contributed to the round.

Founded in 2011, SmartAsset has built an automated financial advice platform that uses data to supply guidance on a range of financial transactions, such as property buying, refinancing,…