HubSpot has exited email marketing platform developer Sigstr in an acquisition of undisclosed size by Terminus.
Marketing software producer Terminus has paid an undisclosed sum to buy Sigstr, a US-based email marketing platform developer that had raised $11m from investors including sales and marketing technology provider HubSpot.
Sigstr has built a relationship marketing platform that integrates with a client’s existing marketing and customer relationship management products to help sales staff engage with customers using emails they have exchanged.
Bryan Wade, chief executive of Sigstr, said: “Connecting our solution and the data insights it provides to the…
