GV-backed marketing platform Signpost has added $52m to its coffers following a series D round, bringing its total funding to more than $87m.

Signpost, a US-based marketing platform for local businesses backed by technology conglomerate Alphabet, picked up a $52m series D round yesterday backed by financial services firm Bank of Montreal.

HighBar Partners, Georgian Partners and Spark Capital also took part in the series D round.

Founded in 2010, Signpost operates a cloud-based service for local businesses to drive reviews and with functionality such as customer relationship management and cross-channel marketing automation technology.

Signpost expects to use the money to extend its…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.