Playbuzz tells $35m series C story

Sep 29, 2017 • Robert Lavine

The interactive storytelling platform has now raised $66m since it was founded in 2012, after existing investor Disney returned to back its latest round.

Playbuzz, the US-based creator of an interactive platform for narrative content, raised $35m on Wednesday in a series C round backed by media and entertainment group Walt Disney.

The round was led by Viola Growth, private equity group Viola Group’s growth equity fund, and also featured Saban Ventures, the venture capital arm of investment firm Saban Capital, as well as 83North, Carmel Ventures, FirstTime Ventures and private investor Oded Vardi.

Founded in 2012, Playbuzz offers a platform that enables brands…

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