The content publishing platform boosted its total funding to $34m in a Walt Disney-backed round that will support the expansion of its sponsored content activities.

US-based digital publishing platform Playbuzz secured $15m in series C funding yesterday from investors including an unnamed subsidiary of entertainment and media conglomerate The Walt Disney Company.

Saban Ventures, the venture capital branch of media investment firm Saban Capital Group, led the round, which included 83North, Carmel Ventures and FirstTime Ventures, all four having taken part in Playbuzz’s $16m series A round in March 2015.

Playbuzz operates a network used by publishers and brands to create and share visual, video…