OpenTable will offer Venga's customer analytics software to its restaurant clients following the acquisition, which will allow Think Food Group to exit.
Online restaurant reservation provider OpenTable has acquired Venga, a US-based customer analytics software developer backed by catering business Think Food Group, for an undisclosed amount, Skift Table has reported.
Founded in 2011, Venga has developed software that enables gyms and restaurants to collate, manage and analyse their customer data.
The technology allows restaurants to analyse guest behaviour and feedback, and manage guest lists and reservations. For the fitness sector, Venga offers the tools to access pre-class reports tailored to each client in addition to sending post-class surveys and creating targeted marketing campaigns.
Venga will retain its own branding post-purchase while being integrated into OpenTable’s platform. Having initially formed a partnership deal with the company five years ago, OpenTable will now fully deploy the technology for its 52,000 restaurant clients.
Venture Capital firm Militello Capital led a $1m round for Venga in 2014, investing alongside Think Food Group and the Cornell University-backed Big Red Ventures.
