The NBCUniversal News Group has taken a minority stake in US social video start-up NowThisNews. Existing backers of the Lerer-start-up include Softbank Capital, Bedrocket, Lerer Ventures and Oak Investment Partners. The two companies will work with each other out of New York. Prior to the NBCUniversal transaction the start-up had raised just under $10m.

NowThisNews, a US video-based news site that uses social-media to distribute its content in under 30 seconds has sold a minority stake to NBCUniversal News Group for an undisclosed amount.

For those of you not already familiar with NowThisNews, you may already be familiar with its founders: Huffington Post co-founder and former Chairman Kenneth Lerer, former Huffington Post Chief Executive Officer Eric Hippeau and Bedrocket founder Brian Bedol. Prior to the NBCUniversal transaction the start-up had raised just under $10m.

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